The ‘downfall’ of the six style jewelry chains implies that of the 378 stores that have been working in 2010, 343 not exist. In 2010, and after a three-year absence from the trade as a end result of a non-compete clause in the sale of Diva to BB Retail Capital, Colette Hayman launched a model new trend jewelry and accessories retailer, eponymously named Colette Accessories. In 2020, Lovisa is the largest fashion jewellery chain operating in Australia. The ASX-listed BB Retail Capital, founded by retail entrepreneur Brett Blundy, owns it. In contrast, of the seven style jewelry chains listed within …